Gösser
Biostoff Outlet
[Client Work]
Gösser
Biostoff Outlet
[Client Work]
Developed for Brau Union Österreich, part of the Heineken Group, the project explored how branding and point-of-sale communication can influence consumer decisions within hospitality environments. A complete virtual outlet was designed and realized in 3D, combining interior design with photorealistic visualization to test different branding scenarios across the space. From table communication to product-level touchpoints such as bottle caps, labels, and branded glassware, individual elements were isolated to illustrate how subtle changes in brand presence can shape perception and purchasing behavior. These explorations evolved into a series of R&D shorts, using 2D and 3D animation to make the impact of individual branding measures visible and tangible.
Overview
Developed for Brau Union Österreich, part of the Heineken Group, the project explored how branding and point-of-sale communication can influence consumer decisions within hospitality environments. A complete virtual outlet was designed and realized in 3D, combining interior design with photorealistic visualization to test different branding scenarios across the space. From table communication to product-level touchpoints such as bottle caps, labels, and branded glassware, individual elements were isolated to illustrate how subtle changes in brand presence can shape perception and purchasing behavior. These explorations evolved into a series of R&D shorts, using 2D and 3D animation to make the impact of individual branding measures visible and tangible.
Selected Stills + Process
Small touchpoints can shape big decisions. By isolating individual branding elements, their influence on perception becomes visible.

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