Gösser

Biostoff Outlet

[Client Work]

Gösser

Biostoff Outlet

[Client Work]

Developed for Brau Union Österreich, part of the Heineken Group, the project explored how branding and point-of-sale communication can influence consumer decisions within hospitality environments. A complete virtual outlet was designed and realized in 3D, combining interior design with photorealistic visualization to test different branding scenarios across the space. From table communication to product-level touchpoints such as bottle caps, labels, and branded glassware, individual elements were isolated to illustrate how subtle changes in brand presence can shape perception and purchasing behavior. These explorations evolved into a series of R&D shorts, using 2D and 3D animation to make the impact of individual branding measures visible and tangible.

https://cdn.avinii.com/okarostudio/videos/goesser-biostoff/01-goesser-biostoff-macro-16-9-c41d68c4.mp4
https://cdn.avinii.com/okarostudio/posters/goesser-biostoff/01-goesser-biostoff-macro-16-9-9672bf78.jpg
3D Commercial & Imagery, Product Visualization, Motion Design, Art Direction
3D Commercials & Imagery|3d-commercials-imagery;;Product Visualization|product-visualization;;Motion Design|motion-design;;Art Direction|art-direction
2
Client
Brau Union Österreich
Year
2025
Artists

Matthias Kornherr
Dominik Bittermann

Overview

Developed for Brau Union Österreich, part of the Heineken Group, the project explored how branding and point-of-sale communication can influence consumer decisions within hospitality environments. A complete virtual outlet was designed and realized in 3D, combining interior design with photorealistic visualization to test different branding scenarios across the space. From table communication to product-level touchpoints such as bottle caps, labels, and branded glassware, individual elements were isolated to illustrate how subtle changes in brand presence can shape perception and purchasing behavior. These explorations evolved into a series of R&D shorts, using 2D and 3D animation to make the impact of individual branding measures visible and tangible.

Artists

Matthias Kornherr
Dominik Bittermann

Client

Brau Union Österreich

Year

2025

Selected Stills + Process

Small touchpoints can shape big decisions. By isolating individual branding elements, their influence on perception becomes visible.

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