Air Dior
[Case Study]
Air Dior
[Case Study]
This internal studio exploration centers around the Nike Air Dior shoe, developed as a speculative abstract 3D commercial. The project is not affiliated with or commissioned by Nike, Dior, or Jordan Brand. The concept explores themes of elevation, gravity, and precision through abstract motion. Inspired by ideas of lift and leaping ability, the animation uses rhythm, materiality, and form to translate iconic design language into a restrained visual experience.
Overview
This internal studio exploration centers around the Nike Air Dior shoe, developed as a speculative abstract 3D commercial. The project is not affiliated with or commissioned by Nike, Dior, or Jordan Brand. The concept explores themes of elevation, gravity, and precision through abstract motion. Inspired by ideas of lift and leaping ability, the animation uses rhythm, materiality, and form to translate iconic design language into a restrained visual experience.
Selected Stills + Process
Designed to exist as a visual moment, the commercial uses abstraction and motion to translate iconic qualities into atmosphere and presence.
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