Air Dior

[Case Study]

Air Dior

[Case Study]

This internal studio exploration centers around the Nike Air Dior shoe, developed as a speculative abstract 3D commercial. The project is not affiliated with or commissioned by Nike, Dior, or Jordan Brand. The concept explores themes of elevation, gravity, and precision through abstract motion. Inspired by ideas of lift and leaping ability, the animation uses rhythm, materiality, and form to translate iconic design language into a restrained visual experience.

https://cdn.avinii.com/okarostudio/videos/air-dior/01-air-dior-3d-commercial-aa3cf181.mp4
https://cdn.avinii.com/okarostudio/posters/air-dior/01-air-dior-3d-commercial-bf13b586.jpg
3D Commercial & Imagery, Product Visualization, Motion Design, Art Direction
3D Commercials & Imagery|3d-commercials-imagery;;Product Visualization|product-visualization;;Motion Design|motion-design;;Art Direction|art-direction
2
Client
Year
2024
Artists

Matthias Kornherr
Dominik Bittermann

Overview

This internal studio exploration centers around the Nike Air Dior shoe, developed as a speculative abstract 3D commercial. The project is not affiliated with or commissioned by Nike, Dior, or Jordan Brand. The concept explores themes of elevation, gravity, and precision through abstract motion. Inspired by ideas of lift and leaping ability, the animation uses rhythm, materiality, and form to translate iconic design language into a restrained visual experience.

Artists

Matthias Kornherr
Dominik Bittermann

Client

Year

2024

Selected Stills + Process

Designed to exist as a visual moment, the commercial uses abstraction and motion to translate iconic qualities into atmosphere and presence.

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