Dipperl
Branding
[Client Work]
Dipperl
Branding
[Client Work]
As part of a broader design exploration for RBA Powerdrinks, this project focused on developing one of several can design directions for the Dipperl Brand. The aim was to translate the character of the drink into both product design and visual language. Drawing from traditional references and contemporary aesthetics, the design balances familiarity with a fresh, distinctive presence across retail and digital environments. To extend the concept into motion, a fully CGI digital out-of-home animation was created. Swirling raspberries interact with the can, reinforcing flavor cues and materiality while adding depth, movement, and impact at an urban scale. Together, design and animation form a cohesive visual system that supports the brand across static and animated formats.
Overview
As part of a broader design exploration for RBA Powerdrinks, this project focused on developing one of several can design directions for the Dipperl Brand. The aim was to translate the character of the drink into both product design and visual language. Drawing from traditional references and contemporary aesthetics, the design balances familiarity with a fresh, distinctive presence across retail and digital environments. To extend the concept into motion, a fully CGI digital out-of-home animation was created. Swirling raspberries interact with the can, reinforcing flavor cues and materiality while adding depth, movement, and impact at an urban scale. Together, design and animation form a cohesive visual system that supports the brand across static and animated formats.
Selected Stills + Process
Utilizing rigid body simulations, the DOOH animation creates an eye-catching moment through controlled chaos and motion.

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